Privacy Policy

This privacy policy (this “Privacy Policy”) outlines how our Affiliates (“we”, “our” or “us”) gather, utilize, and share your personal data. This Privacy Policy pertains to related services (collectively, our “Services”), informing you of our practices regarding the collection, use, and disclosure of personal data when you use our Services and the choices you have regarding that data. By downloading, accessing, using, and/or interacting with our Services, you acknowledge and agree to our collection, use, and disclosure of your personal data as described in this Privacy Policy. This Privacy Policy is incorporated by reference into the end user license agreement available at Terms of Service (the “EULA”) and is subject to the provisions of the EULA. Capitalized terms used but not defined in this Privacy Policy shall have the meaning ascribed to such terms in our EULA. This Privacy Policy will help you to understand:

What Personal Data We Collect and How We Use It
Cookies and Similar Technologies
How We Entrust Third Parties to Process, Share, Transfer, and Disclose Your Personal Data
How Long We Retain Your Personal Data
The Security of Your Personal Data

What Personal Data We Collect and How We Use It

We offer a variety of online H5 games created by independent developers. You can access our service without registering or logging in. Certain games on our website are managed by third parties, including those outside the EU/EEA, which are governed by their own privacy policies. For games hosted by us, we only collect and process your personal data to the minimum extent necessary for the following purposes based on appropriate legal grounds.

To provide location-based services such as forming a team with nearby players, we may collect your IP address, GPS, RFID, and home address. This processing activity is based on your consent. We will request your consent when you enable this feature, and you have the right to withdraw your consent at any time.

To improve our Services and fix bugs or errors that occur during gameplay, we may collect relevant information including but not limited to your behavioral data in the Game, device information, and network status. This processing activity is based on our legitimate interests and will not override your legal rights and interests.

To comply with applicable laws (such as anti-money laundering regulations), we may collect your device and network information. This processing activity is necessary for compliance with the legal obligations we are subject to.

Cookies and Similar Technologies

We use cookies and other similar technologies (e.g., web beacons, log files, scripts, and eTags) (“Cookies”) to enhance your experience using the Services. Cookies are small files that, when placed on your device, enable us to provide certain features and functionalities. You have the option to permit the installation of such Cookies or subsequently disable them. You may accept all cookies, instruct the device or web browser (as applicable) to provide notice at the time of installation of cookies, or refuse to accept all cookies by adjusting the relevant cookie retention function in your device. However, if you refuse to install cookies, the Game may not operate as designed.

We may share your personal data with the following categories of third parties to provide our Services to you:

Affiliates

We are a global company with affiliates worldwide. To provide our Services, we will share your personal data with our affiliates based on the respective legal basis and data processing agreements signed between us.

Advertising

This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Website, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below. Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e., displaying ads tailored to the User's interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services. In addition to any opt-out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Data Analytics

To better understand and provide more effective service, we may perform research and analysis on the collected Personal Data, such as your Game statistics. We may analyze, profile, and segment such Personal Data. The research and analysis may be compiled and analyzed on an aggregate basis. We may also use third-party Service Providers to monitor and analyze the use of our Service. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. For more information, please visit the privacy policies of the partners found here:

Remarketing and Behavioral Targeting

This type of service allows this Website and its partners to inform, optimize, and serve advertising based on past use of this Website by the User. This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity. Some services offer a remarketing option based on email address lists. In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page. Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Traffic Optimization and Distribution

This type of service allows this Website to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Website and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred.

How Long We Retain Your Personal Data

How We Determine Retention Periods

We determine the retention period of your personal data by considering the following elements:

Period of the contractual relationship with you
Sensitivity of the personal data
Time elapsed since your last interaction with us
Security reasons
Applicable statutes of limitation
Ongoing or potential litigation or dispute
Regulatory or legal obligation to retain the personal data

Retention Periods

We may retain most of your personal data as long as needed to provide services or products to you, or as required or permitted by applicable laws. When destroying personal data, measures will be taken to make the personal data irrecoverable or irreproducible, and electronic files containing personal data will be deleted permanently using a technical method that makes the files irreproducible. If the processing and retention period has ended, but personal data is required to be retained continuously for other reasons including but not limited to purposes prescribed under applicable laws, the relevant personal data will be stored and maintained separately from other types of personal data. If you require us to destroy your personal data before the end of its life cycle (as set out in the retention policy above), we will destroy your personal data in accordance with local laws.

The Security of Your Personal Data

We are committed to maintaining the privacy and integrity of your personal data no matter where it is stored. Our group companies have information security and access policies that limit access to our systems and technology. We also protect data through the use of technological protection measures such as encryption. Your personal data will remain subject to our technical and organizational controls and our policies and procedures (including but not limited to this Privacy Policy). Unfortunately, the transmission of information via the internet is not completely secure. Although we will use commercially reasonable efforts to protect your personal data, we cannot guarantee the security of the information transmitted to our services; any transmission of your information is at your own risk. In the case of a personal data breach, we will notify the personal data breach to the supervisory authority competent, where feasible, not later than 72 hours after having become aware of it, unless the personal data breach is unlikely to result in a risk to your rights and freedoms. When the personal data breach is likely to result in a high risk to your rights and freedoms, we will communicate the personal data breach to you without undue delay.